Dealing With Imposter Syndrome in Your Digital Brand

What is imposter syndrome?

"Imposter syndrome" refers to a psychological phenomenon where someone experiences persistent feelings of inadequacy or fraudulence, despite evidence of their accomplishments, often believing they are not qualified for their position or success and are at risk of being "found out" as a fraud; essentially feeling like a fake, even when they are not.

Know the Signs

Imposter syndrome is a sneaky feeling that you’re not as good or worthy as others think. It whispers, “You’re a fake,” or, “Soon, they’ll know the truth.” But here’s the fact: You’re not alone. This fight is personal but shared by many, and facing it can change your thinking and your creative work.


The signs of imposter syndrome can be small but strong—a constant doubt, always trying to be perfect, or needing praise. Maybe you spend hours on a blog, editing a video, or fixing a design, only to worry about its mistakes and fear others’ opinions. Even when you get praise, it might feel empty, like luck—no…